BehaviourExchange

Community Projects
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APPLY FOR WHITELIST (KYC)

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Read Lightpaper or Whitepaper
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Private Sale is LIVE

CONTRIBUTORS: limited number of strategic investors
TOKEN SYMBOL: BEX
WHITELISTING (KYC): https://behaviour.exchange/whitelist-registration/
BONUS ALLOCATION: depending on the level of investment and the number of participants.
PUBLIC TOKEN SALE: 10th of September 2018

APPLY FOR WHITELISTING NOW (KYC)

BehaviourExchange will change corporate behaviour in everyone’s favour. With the help of blockchain technology and its own cryptocurrency BEX, we offer everything that companies and webmasters need to create better user experience for online visitors. And even more. BehaviourExchange offers identification of each online visitor and customization of website content in real-time to all companies 24/7 for a moderate monthly fee and not only to advertisers when they pay for advertising campaigns.

PROBLEM

B2C businesses usually struggle to get enough traffic to their websites and, even more importantly, they don’t know who their online visitors are and what are their demographic and psychographic characteristics (gender, age, income level, … as well as their interests). This information is crucial for their success, growth and even survival. B2C companies can direct visitors to all sorts of subsites (landing pages) using different advertising campaigns. However, they still don’t know the characteristics of the visitors coming from other sources and cannot proactively engage with them in real-time.

SOLUTION

BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service)

BENEFITS

Web visitors will immediately find relevant products and services tailored to their needs instead of getting bombarded with irrelevant content. B2C businesses will know the demographic and psychographic characteristics of their customers/visitors and thus be able to create a positive, targeted, proactive and consequently much more successful interaction with them in real time. Websites will be offered a free service of exchanging traffic with other websites from the partner network sites and help us profile visitors.

Services that BehaviourExchange offer will be introduced to crypto world with new BEX token cryptocurrency. With Blockchain technology, BEX will decentralize systems of Big Data profiling in order to expand the websites network and the number of personal profiles much faster so the service will be offered to millions of companies worldwide.

BehaviourExchange will revolutionize the way companies are doing business and will leverage Blockchain technology to fuel its growth and create a multi-billion dollar business.

For more information:

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Is this on the Wavesplatform?

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Yes, BehaviourExchange project is on Waves platform.

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Ok cool :slight_smile: I looked at you website and couldn’t see any waves mentions

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Waves is mentioned in Whitepaper and Lightpaper. However, thank you for the comment. Note taken :). We will put this information also on the website.

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  1. On what stage is the platform development?
  2. 1.000.000 media partners – who are they?
  3. How will work your platform, could you please briefly clarify the scheme?
  4. What is your go to market strategy? Especially on the early stage?
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Currently we are in closed beta and plan to enter the market in autumn.

So far in our network there are more than 200 media websites from 9 language speaking territories. The network of media websites enables us to track reading habits of online visitors based on which we profile them. Our potential client is every B2C company that has a website and communicates with their clients online. Therefore we expect that in the future we could have 1 million clients.

Since we profile online visitors we are able to customize website content in real-time based on person’s profile. By that people will see the products/offers that are the most suitable or interesting for them.

Our marketing strategy in the beginning will constitute of multiple activities. In the first part we will depend on social media to grow brand awareness and with the strong sales force we will enter the market and close the deals with the clients.